The Charles Rennie Mackintosh Society - Visitor Analysis and Competitor Analysis Position

Apply for this SGSAH-funded internship with The Charles Rennie Mackintosh Society, up to 12 weeks FTE, between January & October 2025.

The project is titled Visitor Analysis and Competitor Analysis Position and will involve conducting visitor and competitor analysis through written reports to help position Mackintosh Queen's Cross as a venue for hire.

Deadline for Applications is 15th November 2024.

Location

This project involves on-site working and survey work at other attractions. The intern will be mainly based at The Charles Rennie Mackintosh Society at Mackintosh Queen's Cross.

Project

The sections of this project are as follows:
A survey of our visitors to ascertain what they thought of value for money and experience.
Review of the interpretation materials on offer at Queen's Cross with recommendations as to how this might be improved (and examples of best practice within the sector). Liaise with ASVA etc.
Conduct a competitor analysis of the Visitor Attraction element of Mackintosh Queen's Cross - identifying the competitors - ie, which other historic buildings offer concert hire, wedding hire, meetings, filming, piano hire etc, What are their facilities in comparison to those at Queen's Cross and around a dozen other venues (on a Glasgow and Scottish level).

Outputs

1. We may ask a researcher to 'delve deeper' into some specific items of commercial interest - it it may be that wedding hires is identified early on as a key area of opportunity, with a wider focus on that developing as a result.
2. We are looking for a written report, in detail, outlining the position of Mackintosh Queen's Cross as a venue for hire, in the context of other venues of a similar size and offering.
3. Review accessibility of written materials for children and families etc
4. Suggestions to the feasibility of a guide book/'coffee table' book to celebrate the building.
5. Recommendations as to how the building's story/CRM's story could be improved and enhanced for different audiences.
6. We know that there are options for ipad/iphone tours etc, as well as upgrading the interpretation panels around the building.

Timescale

Application Deadline: 15th November 2024

Start date (or must start by): Flexible

End date (or must end by): Flexible

Project can be worked full time, part time or flexibly in blocks

Benefits to the Researcher

The researcher will have experience of the practical application of market research into recommendations for future improvements and strategy.
The researcher will also have the benefit of the practical experience of working in a visitor attraction environment - and with site visits to other attractions.

Key Relationships

Working with the team at Queen's Cross and across other attractions to gain an insight into industry best practice (ASVA etc).

Person Specification

Apply here

Return to the Internships & Artists Residencies 2025 page to see other internship opportunities.

First published: 4 October 2024